![]() Occasionally, we may also use the information we collect to notify you about important changes to our website, new services and special offers we think you will find valuable. How Do We Use the Information That You Provide to Us?īroadly speaking, we use personal information for purposes of administering our business activities, providing service and support and making available other products and services to our customers and prospective customers.None of this information is associated with you as an individual. This information is collected on an aggregate basis. Information gathered through cookies and server logs may include the date and time of visits, the pages viewed, time spent at our website, and the sites visited just before and just after ours. Similar to other websites, our site may utilize a standard technology called "cookies" (see explanation below, "What Are Cookies?") and web server logs to collect information about how our website is used. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We may request that you voluntarily supply us with personal information, including your email address, postal address, home or work telephone number and other personal information for such purposes as correspondence, placing an order, requesting an estimate, or participating in online surveys. Personal Information You Choose to Provide.Group lunches, meditation sessions and happy hours over Zoom were a knee-jerk reaction that may have served you well.When you visit our website you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website. If you went remote during Covid-19, realize and resolve the fact that some teammates have never met in person. ![]() Virtual events are great, but can you meet in person this year? If it's possible, make it happen. While it may appear to be an HR issue, it's real impact is on the customer experience. With a virtual workplace as the new norm, companies need to differentiate themselves to keep and attract the best talent. The Great Resignation is a huge concern for nearly every business right now. Related: How to Choose a Tech Stack for Your Startup Foster employee engagement Consider assigning a person or team to ensure you aren't missing a killer app or technology that your competitors have embraced. Does your cloud suite really work together, or is the customer journey more disjointed due to multiple tools? Now is the time to look for new tools or ask your teams if they see a gap. ![]() Innovations, especially in MarTech and CX, have proliferated in the interim, so it may be time to reevaluate your tech stack. Some companies were (understandably) reluctant to spend during the pandemic and may be unknowingly using antiquated tools. For example, do you need a CRM to ensure that sales, marketing, project management and other customer services are aligned? Implementing a CRM platform is also a great way to give all stakeholders a complete view of interactions across the entire buying experience - regardless of their location. Re-evaluate your tech stackĭo your tools support the new reality of a remote workforce (whether full or partial) and dispersed teams? Businesses must ensure they are well poised to accommodate this challenge, and it starts with a centralized approach. This is where hyper-personalized customer journeys can make prospects and customers feel like you are anticipating their needs. ![]() Ditch the jargon and speak like you are having a conversation with a person. The business-customer interaction must feel human, not transactional, especially in a time where face-to-face interaction continues to diminish. Are you having virtual yoga? Take a screenshot and post it on social media. For example, show what's going on "behind the scenes" with employee profiles and online company events. One low-cost, low-risk channel is your organic social-media presence. Is your brand fun, approachable or clever? Think about ways these adjectives can come across digitally. Trade shows and live events were typically the places where brand personality would shine, but Covid-19 has reduced or eliminated them for the short term. Customers want relationships that are more meaningful, and they want to know the personality behind the brand. The relationship between brands and customers, both B2B and B2C, has forever changed, and as a result, the way businesses interact must pivot to keep up.
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